Top Google Algorithm Updates

Google Algorithm Update List:

Here are some important Google algorithm updates.


Fritz (Summer 2003)
Florida (November 2003)
Austin Update (Jan 2004)
The Sandbox (April 2004)
Bourbon (May 2005)
Big Daddy (October 2005)
Supplemental (Jan 2007)
Paid Links (October 2007)
Dewey Update (Mar 2008)
Vince / Brand (March 2009)
May Day (May 2010)
Caffeine (June 2010)
Scraper Filter (Jan. 2011)
Panda (February 2011)

Top Link Building Processes

Link Building is an expert techniques and strategies that allow a website to have inbound links or back links from other websites. Link Building is an important factor of SEO that website visibility is near impossible without this important segment.

Advantages of Link Building:

1. Link Building helps in getting Page Rank for the website and also helps in getting quality traffic from relevant sites which increases sales.

2. The website becomes valuable resource when there will be high quality incoming links.

3. Link building helps in creating visibility, awareness and credibility of your site.
4. The site also obtains wider search engine exposure.
5. Link building process is also helps the website get indexed by search engines.
You can avail multiple Link Building techniques:

Directory Submissions: A website is listed under category in an online directory. This is the one type of one-way link building process. Need to find out the themed quality directory sites and get listed into it.

Reciprocal Link Building: This is the two way/cross linking process. It is a where a site exchanges links with a relevant high ranking site as a way to improve visibility in the search engines and increase page rank.

Regional/Local Directory Submission: If you want to get traffic in your local area you have to list your business in Local directories. To provide service in particular local area you have to submit your site in the particular local place.

Social Bookmarking: Social bookmarking is a method to share, organize, search and manage bookmarks of web resources. You have to save your web page in different social bookmark websites like delicious, digg, rediff etc.

Article Marketing: Article marketing is a type of advertising in which articles are written related to the respective industry. These articles are made available for distribution and publication in the different article promotion sites.

Press Release Submission: PR is a piece of updated information about the website submitted in different PR sites for publicity and branding of website.

Blog Commenting: Searching for related blogs and posting comments on them providing own website URL for reference. Need to post comments on theme related quality blogs. It should be authentic not like spam.

Forum Posting: We discuss on forums in related threads by providing useful information. Adding own website URL in signature, can get more traffic. It is useful method to get quality traffic.

Business Listing: Submitting business in different business listing directory sites for branding and promoting in local business directories.

Classified ad Posting: We can publish ad for our services and products to get the customers to our website.

RSS Feed Submission: To index the website easily and quickly we need to create and submit RSS feed in different RSS feed directories. It is consisting of all updated pages in the website.

Blogging: Blog posts are providing effective contextual links with relevant visitors. Need to update blog post in regular basis to attract more visitor into website implementing interlinking structure within blog posts.

SEO Marketing And Social Marketing Increases Your Rank

The most popular websites on the Internet are social media sites. There are hundreds of millions of users on these websites and the average user spends a large amount of their time online on these sites. Social media marketing is the completely free 2011 way of building your site's rank and authority in Google.

Use Facebook marketing to increase your ranking

The average Facebook user spends at least 7 hours a month on Facebook. They spend time posting to their walls, replying to emails, talking to friends, and liking Facebook pages. With so many potential customers in one location, you need to join Facebook.

Increase your website's visibility by using Facebook marketing to reach more users. You can do this through a beautifully designed Facebook Fan page or by purchasing a Facebook ad. Both of these methods will help your site get indexed and improve lagging search engine ratings.

Use Flickr and YouTube for social media marketing

A picture really is worth 1,000 words. Some online visitors are not interested in reading articles but are searching for eye pleasing images and pictures. YouTube and Flickr let you use free interactive media to connect with an audience that you would never ordinarily reach.

You can get dual benefits from using these two multimedia sites. Flickr images and Youtube clips rank very well in Google's search engines so you can get an upwards push from the search engine. You can get this increase by putting HTML links in the description area of your image.

Use a network of social media marketing site to target a specific keyword

You can give a lift to a site that is stuck in a search engine site by specifically targeting the keyword using social media marketing. Include a link to your site and your keyword on the following social media sites:

- Facebook
- MySpace
- YouTube
- Twitter
- Squidoo
- Slideshare
- Flickr
- RSS
- LinkedIn

Targeting one specific keyword using so many powerful social media sites should be enough to help your site vault upward. This works really well for sites that are trying to crack the top 10 of Google.

Use a blog marketing to build your rank on a daily basis

Having an online website is simply not enough anymore. The problem with most online sites is that they have a lot of static pages which means that their content never changes. This actually works against helping to improve your search engine ranks.

Blogs on the other hand are great for SEO marketing. There are millions of blogs online providing up to date content on an hourly basis. Search engines love blogs because they constantly provide search engines with fresh content.

Increasing your website's rank is easier than ever with the rise of social media site. Pairing SEO marketing with social media websites is a winning combination that any Internet marketer can gain from.

Need more help with social media marketing?

Outsource SEO services with social media marketing at SEO Submission 30 Days. Save money and time by hiring a professional SEO company. Discover how to get more customers and brand promotion at SEOSubmission30days.com. SEO is not just link building anymore. It's about promoting your brand and getting more royal customers to buy from you.

SEO marketing service does not cost a fortune anymore. It's only a fraction of conventional marketing cost. Stop wasting money on Pay Per Click and learn how SEO internet marketing strategies can build a positive brand for your business.

Article Source: http://EzineArticles.com/?expert=Buren_Hoegaarden

SEO Marketing With Hubpages Increases Your Traffic

A Hubpage is a small online hub where you can post any content that you would like. It's like a one page website that can be connected to millions of other online Hubpages. A hubpage is a useful tool for SEO marketing purposes.

If used properly, a hubpage can boost your business' ranking in Google and operate as a central hub driving traffic to your site.

Create multiple Hubpages for a quick online boost
A new website can gain an online presence very rapidly if a site owner uses Hubpages to help market his business. You can gain a large amount of backlinks that boosts you site's search engine rank position.

It pays to make as many hubs as possible. The more hubs that you create, the better it is for your online site. Creating multiple hubs will give your site the benefit of an increased online influence. All you need is for one or two of these many hubs to gain rank in the search engine for your core website to reap the rewards.

Use a Hubpage for social media marketing
If you want to see a potent SEO marketing strategy, combine the power of Twitter with Hubpages. Post your fresh content on Hubpages instantly and then tweet the link to this Hubpage content via Twitter marketing.

This has a two fold approach. You will get more traffic to your Hubpage which will increase your hub's authority. The more important part is that the Twitter link will be indexed at a much faster rate than the Hubpage alone.

Use a Hubpage to pass on some powerful link juice
One of the good things about Squidoo lenses is that many of them are Do Follow sites. Do Follow sites do provide link juice back to sites that post content and leave comments on them.

If you do an effective job of promoting your Hubpage, your Hubpage will become a powerful source for backlinks. You can turn your Hubpage into a Do Follow site by getting an author score of 75. You can do this by creating great articles, leaving comments on other Hubpages, and becoming a valuable part of the Hubpages community. All of the effort is worth it when your online site is getting backlink from a site with Pagerank of 6.

Use a Hubpage marketing to rank higher for specific keywords
One of the advantages of creating a Hubpage is that your website will appear in the related Hubpages sections of other websites. Related Hubpages displays similar sites that have content that Hubpage readers could benefit from reading.

Related Hubpages will help to:
- Bring in related links for your website
- Bring extra traffic in to your website
- Make your link profile appear a lot more organic to Google

Related Hubpages content is indexed by Google as well.

Now you see all of the advantages that can be gained by creating a few Hubpages. A few well constructed Hubpages can bring in links, traffic, and pass Page Rank to your online site.

Need help with Hubpage Mareting?

Outsource SEO services with Hubpages Marketing at SEO Submission 30 Days. Save money and time by hiring a professional SEO company. Discover the power of link building through Hubpages marketing at SEOSubmission30days.com. SEO is not just link building anymore. It's about promoting your brand and getting more royal customers to buy from you.

SEO marketing service does not cost a fortune anymore. It's only a fraction of conventional marketing cost. Stop wasting money on Pay Per Click and learn how SEO internet marketing strategies can build a positive brand for your business.

Article Source: http://EzineArticles.com/?expert=Buren_Hoegaarden

New Rich Snippet in Google - Recipies

http://googlewebmastercentral.blogspot.com/2011/02/introducing-recipe-view-based-on-rich.html?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+blogspot%2FamDG+%28Official+Google+Webmaster+Central+Blog%29

Google Places Tip and Tricks - September - Google Small Business

Google Places Tip and Tricks - September - Google Small Business: "osts. These 160-character posts allow you to"

Google Analytics Blog: Back-To-Basics: How much mobile traffic do you get? (Part 2)

Google Analytics Blog: Back-To-Basics: How much mobile traffic do you get? (Part 2)

Parameter handling

Many sites make the same content available via different URLs. Say you have a clothing site and one of your top items is a green dress. The product page for the dress may be accessible through several different URLs, especially if you use session IDs or other parameters:

http://www.example.com/products/women/dresses/green.htm
http://www.example.com/products/women/dresses?color=green&cruel=no
http://example.com/shop/index.php?product_id=32&highlight=green+dress&cat_id=1&sessionid=123&affid=431
http://example.com/dresses/cocktail?gclid=X20382

If Google knows that these pages contain the same content, we may index only one version for our search results. However, you can specify up to 15 parameters you'd like Google to ignore (Google treats these requests as suggestions rather than directives). Ignoring certain parameters can reduce duplicate content in Google's index, and make your site more crawlable. For example, if you specify that the parameter sessionid should be ignored, Google will consider http://www.example.com/dresses/green.htm?sessionid=273749 to be the same as http://www.example.com/dresses/green.htm.

This feature is case-sensitive, so be sure to enter your parameter exactly as it appears in your URL.

(For information on other ways of indicating your preferred page versions, see Canonicalization.)

To specify how you would like Google to handle parameters:



1. On the Webmaster Tools Dashboard, click the site you want.
2. Under Site Configuration, click Settings.
3. In the Parameter handling section, click Adjust parameter settings.
4. For each parameter, select the option you want. (If no parameters are listed, Google did not find any when crawling your site. You can still add parameters yourself.)

http://www.google.com/support/webmasters/bin/answer.py?answer=147959

SEO Writer - An Essential Part of Your Website's Search Engine Marketing Strategy

Why hire an SEO writer? What can an SEO writer do for you?

On the World Wide Web, it is not only your potential customers you need to convince that your company is the best. You also need to convince the search engines that bring your website to the customers' attention in the first place. An SEO (Search Engine Optimization) writer is an expert in the inner workings of these search engines and knows from experience and research how to strategically create content that increases your website's ranking.

The higher your website's ranking with search engines like Google or Yahoo, the higher your website will appear on a list of search results. The consumer will rarely look past the first or second page of those search results - so coming up on the tenth or eleventh page is almost as bad as not coming up at all.

The goal of the SEO writer is to get your website to appear at the top of all relevant search results so that more potential customers are driven to your website - which means more potential income for you!

The Tools of an SEO Writer

The experienced search engine optimization writer has a wide array of tools in his or her arsenal to help increase your website traffic:

• Well-placed, relevant keywords: Using just the right amount of relevant keywords in the right places in your website content will also draw the right kind of attention from search engines. What these search words are, where they are placed and how often they are used are all crucial in yielding the desired results.

• Avoiding outdated and overused keywords: The lack of relevant keywords or the use of outdated keywords can demote your website in the search engine's eyes - as can the overuse of the right keywords. If you have broken any of these rules, search engines will disregard your website as junk and push it right to the bottom of the pile - no matter how beautifully designed and informative your website may be!

• Proper formatting of keywords: Strategic formatting of keywords can also be used to help draw even more attention to your site and further improve your search engine rankings.

• Meta Description Tags: For every website, there is a 200-word description of the site which search engines may use to determine whether or not your site is relevant to a particular search string. The SEO writer knows how to phrase keywords properly within this description for maximum results.

• Articles, Press Releases and Newsletters with Deep Linking: Generate even more interest in your website by hiring a search engine optimizing to produce a series of articles, newsletters and press releases for distribution on the Internet. The writer will include many links back to your website, which will help bring potential customers right to your door!

• Taking Advantage of Current Events and Trends: The savvy writer knows that bringing current events into the mix is a sure-fire way of generating even more interest in your website. For instance, after a certain major event, the writer might write an article which references this event. This way, your website will benefit by being included in a search string executed by millions of Internet users.

• Keeping Web Content Fresh, Accurate and Up-To-Date: Search engines like websites with quality, dynamic content. The experienced writer knows how to capitalize on this fact by updating the site regularly with new, informative and relevant information, as well as making sure that all basic content is accurate and up-to-date.

• Website Analytics: By studying the activity around your website, the writer can better determine what is working well - and what is not. What consumers want can change on a daily basis. Keeping abreast of these changes is easier to determine by studying these analytics.

When so much of today's business world is conducted over the Internet, hiring an experienced, quality SEO writer is an essential ingredient for your success!

Article Source: http://EzineArticles.com/?expert=Nikki_May

Learning the Latest in SEO Techniques

One of the fastest growing forms of marketing is the use of search engine optimization or SEO. Think about it, how many use the Internet today for searching things that they need as compared to using, say, the yellow pages? There is a cool marketing viral video about Google vs. Yellow pages that can shed light on the issue in fact.

If you are a business owner who owns a website, or even without one, you should get with the program if you aren't already. Without a website? Time to start one if you want to take advantage of SEO. Already have a website but no SEO yet? Time to jump in. Learning SEO is a pretty straightforward thing to learn, but it requires time and dedication. You know what they say, you cannot rush perfection.

A primer on how SEO works, you first start by figuring out the keywords you want to get ranked for. Then you optimize your site using these keywords. You then do some off page optimization by linking back to your site using the same keywords. There are many more steps and procedures to learn if you really want your site to rise up from the ranks. This is why you must be on your toes when it comes to learning the best and most recent SEO techniques available.

SEO can be simple or it can be complicated. It is really up to you which direction you want to take, but learning the latest SEO techniques will always help your cause. There are tons of SEO experts out there, and it will be good for you to grow as an SEO practitioner if you learn from them. Though the techniques they use vary from user to user, it is also up to you how you build your SEO campaign. Many can live with simple SEO, while others prefer to rise up to the challenge and do it the complicated way. However, do not let the word complicated confuse you. Being complicated does not mean it is difficult, it only means that it requires a little more work.

So whether you are an SEO newbie, or a seasoned SEO expert, learning the latest SEO techniques will keep you on your toes and give you a leg up no matter what. A boost to your business is almost always recommended. So utilize SEO to its maximum and watch your profits rise.

Article Source: http://EzineArticles.com/?expert=Reed_Slidell

Squeeze Page strategies in SEO

Squeeze pages are single pages or Landing Pages created to solicit opt-in email addresses from prospective subscribers. Once the visitor has provided their email address, they are usually placed on an automated follow up list using autoresponder software that immediately delivers information about the product or services you are selling via email. These messages continue over a period of time. On the "subscription confirmed" page, there are usually links to further information as well so that the visitor doesn't have to wait on the email.

Squeeze pages are often used in conjunction with PPC. Using a squeeze page can allow for easier ROI (Return on Investment) calculations.

Create the squeeze pages layout more attractive by providing Pictures, audios, videos, catchy sales copy and keyword rich contents. Use catchy headlines, dot point features that will specify about your product, testimonial including positive review about your product, Teasers should specify free offers and discount about your products, Subscription Box etc.

Place your minimum links like Home, About Us, Contact, Sitemap, Privacy Policy and Terms of Use Pages in the Header, Footer, or in side bar according to the layout. Make sure to link to your Main Website or Blog from the squeeze page so that Google can see your site is not a single-page site, but has a real website behind it.

Start optimizing your web pages by both on-page and off-page. Make sure all of your pages containing unique Meta tags according to your keywords and each page should be optimized for a particular keyword phrase. Make sure that each of these pages links to your squeeze page with the main keyword that you want it to rank for.

Google Analytic IQ

Since the Google Analytics IQ launch, people from all over the world have taken the online course and test. Web analytics is increasingly important to all kinds of organizations. Online retailers, agencies, large consumer brands and non-profits are just a few of the many kinds of organizations that rely on people who are trained in Google Analytics. So, we've decided to raise the bar on what it means to be Google Analytics qualified and increase the minimum passing score from 75% to 80%.

If you're already Google Analytics qualified, but you received a score less than 80%, don't worry. This change doesn't affect your current qualification. But be sure to review the online course when it's time to renew your qualification (18 months after you initially qualified). At that time, you'll be expected to score at least 80%.

For details or to start the course, visit ConversionUniversity.com. There's a FAQ with details and a link to the Google Analytics IQ test. Best of luck to everyone!


By Alden DeSoto, Google Analytics Team
http://analytics.blogspot.com/

Google PR Updated

Google Toolbar PR has been updated in the New Year 2010 as of Last Year 2009. This seems as New Years tradition for Google.

Cross Domain Canonical Links

No need to worry about duplicate content in different Domains Now. You can use Canonical URL to solve this problem.

Sometimes, There are situations where it’s not easily possible to set up redirects. This could be the case when you need to migrate to a new domain name using a web server that cannot create server-side redirects. In this case, you can use the rel=”canonical” link element to specify the exact URL of the domain preferred for indexing.


Google has announced its support for using the rel=”canonical” link element across different domains. Yahoo and Bing have not (yet?) announced cross-domain support for the rel=”canonical” link element.

SEO Expert Blog: Twitter Verses Facebook - Is a Simple Approach Always Better?

RSS Feed

RSS is “Really simple syndication”. With RSS the users don’t need to come to your site or open your inbox to get about your latest updated news information. Only when once they subscribe to your “feed” they will get news automatically.

RSS is an XML based format originated by Netscape. First you need to create feed. “Feed” is a file, which you upload to your server. RSS feed is the extension of .xml and created by tools. RSS feeds need to include the headlines, links and summaries the content you want to distribute.

Once a feed has been created, other computers can subscribe to your "channel" and read your updates using what's called an "Aggregator" or "news reader." Most feeds consist of a link with a short summary to click on to read the entire article. To let people know your site offers an RSS feed, you place an orange XML icon on your site linked to the URL of your feed. You'll also want to list your feed with various RSS search engines that exist just for the purpose of collecting a database of feeds.

When you make any changes, any updates in your site, automatically the updates occurs in your feed. So, you need not to be update your RSS feed. It become update automatically.

The disadvantages are that you cannot include personalization, and you have no way of knowing how many people are subscribing to your feed. Also, at this time, RSS may seem a bit complicated to the novice user and it has not become widely adopted by Web users.

But RSS is the important technology as another avenue for reaching out to your website visitors, and keeping them informed.

Affiliate marketing Means using Email marketing

As an affiliate in an affiliate program you need to be good at affiliate marketing. One of the most important aspects of affiliate marketing is email marketing.

Get it right and you will be a successful affiliate. Get it wrong and you will be just another affiliate statistic. What email-marketing methods work best to be a successful affiliate?

Here are 3 methods that consistently produce the best results for affiliates:

1 Developing a Newsletter:

You must have your personal newsletter that goes out in regular basis. If you are an affiliate you should have a newsletter.

A Newsletter with valuable information lets you build an email list. Then you can promote your affiliate program by adding articles and ezine ads in your newsletter.

2.Set up an email course

A great way to build an email list is to run a free email course. You package some of your content into an email course running over perhaps a few weeks and offer it for free to subscribers. What you can do is have links at the bottom of each email promoting a different affiliate program.

For example, if you offered a 5-part email course you could promote 5 different affiliate programs in each email. In each email would be a link to a different affiliate program. Each link would have your unique affiliate code.

3.Offer e-book download

Another great way to build and email marketing list as an affiliate is to offer free e-book download. You can offer the download via auto responder so that an email goes out to subscribers giving them the download page. In that email you could promote a few of your affiliate programs. You can also promote affiliate programs by having links throughout the ebook.but be aware of not to provide full of links in your e-book rather useful quality informations. Then you can promote few of your affiliate programs through the links.

Email marketing is very essential for affiliate marketing. Use it properly then you can see the better results.

About Froogle, The Beta Version of Google

Google introduced the beta version of their “Froogle” online shopping search engine, which can help for searching a particular product with suitable description along with the price. It attempts to provide a searchable index of online merchandise catalogs.

Froogle offers searches by 3 different ways:

1. A directory of products by category
2. A searchable index of online products
3. The ability to narrow searches by price range.

The search results are not sorted by price. It displays on the basis of Google’s famous Page Rank system. If you want to surfing for less time froogle gives you the products having clear and enticing descriptions while other seem to be random snippets to the product page.

Since you are providing a data feed to froogle, you can set the price that’s displays on froogle. Doing a good job of building your data feed, with effective product names and descriptions, will certainly bring you more traffic. Once you get them to your store, there are three things you *must* do: close the sale, follow up on the sale, and provide a reason for that visitor to start their shopping excursion at your store next time, instead of Froogle.

Froogle is just a beta test of Google. Google may expand it. Froogle takes no commission and charges merchants nothing, should be a strong incentive for merchants to participate.

Social Media Optimization

Search Engine Optimization is not only for Ranking a website but traffic to the site. There are many ways for getting site ranking as well as traffic. One such method is social media optimization, which is the part of search engine marketing strategy. Social Media Optimization is the method of generating publicity through social media, online communities and community websites. The method including are adding RSS feed, Digg and adding blog to your site. There are the other ways of SMO are like flickr photo slides and galleries. Youtube is other source of optimization recently people are doing.Then optimization through orkut is very popular now-a-days.It is the type of viral marketing because user add the site content in blog sites as well as save it to social bookmarking sites. So the site can get more traffic.