Friday, January 29, 2010

Squeeze Page strategies in SEO

Squeeze pages are single pages or Landing Pages created to solicit opt-in email addresses from prospective subscribers. Once the visitor has provided their email address, they are usually placed on an automated follow up list using autoresponder software that immediately delivers information about the product or services you are selling via email. These messages continue over a period of time. On the "subscription confirmed" page, there are usually links to further information as well so that the visitor doesn't have to wait on the email.

Squeeze pages are often used in conjunction with PPC. Using a squeeze page can allow for easier ROI (Return on Investment) calculations.

Create the squeeze pages layout more attractive by providing Pictures, audios, videos, catchy sales copy and keyword rich contents. Use catchy headlines, dot point features that will specify about your product, testimonial including positive review about your product, Teasers should specify free offers and discount about your products, Subscription Box etc.

Place your minimum links like Home, About Us, Contact, Sitemap, Privacy Policy and Terms of Use Pages in the Header, Footer, or in side bar according to the layout. Make sure to link to your Main Website or Blog from the squeeze page so that Google can see your site is not a single-page site, but has a real website behind it.

Start optimizing your web pages by both on-page and off-page. Make sure all of your pages containing unique Meta tags according to your keywords and each page should be optimized for a particular keyword phrase. Make sure that each of these pages links to your squeeze page with the main keyword that you want it to rank for.

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