Friday, January 29, 2010

Squeeze Page strategies in SEO

Squeeze pages are single pages or Landing Pages created to solicit opt-in email addresses from prospective subscribers. Once the visitor has provided their email address, they are usually placed on an automated follow up list using autoresponder software that immediately delivers information about the product or services you are selling via email. These messages continue over a period of time. On the "subscription confirmed" page, there are usually links to further information as well so that the visitor doesn't have to wait on the email.

Squeeze pages are often used in conjunction with PPC. Using a squeeze page can allow for easier ROI (Return on Investment) calculations.

Create the squeeze pages layout more attractive by providing Pictures, audios, videos, catchy sales copy and keyword rich contents. Use catchy headlines, dot point features that will specify about your product, testimonial including positive review about your product, Teasers should specify free offers and discount about your products, Subscription Box etc.

Place your minimum links like Home, About Us, Contact, Sitemap, Privacy Policy and Terms of Use Pages in the Header, Footer, or in side bar according to the layout. Make sure to link to your Main Website or Blog from the squeeze page so that Google can see your site is not a single-page site, but has a real website behind it.

Start optimizing your web pages by both on-page and off-page. Make sure all of your pages containing unique Meta tags according to your keywords and each page should be optimized for a particular keyword phrase. Make sure that each of these pages links to your squeeze page with the main keyword that you want it to rank for.

Thursday, January 28, 2010

Google Analytic IQ

Since the Google Analytics IQ launch, people from all over the world have taken the online course and test. Web analytics is increasingly important to all kinds of organizations. Online retailers, agencies, large consumer brands and non-profits are just a few of the many kinds of organizations that rely on people who are trained in Google Analytics. So, we've decided to raise the bar on what it means to be Google Analytics qualified and increase the minimum passing score from 75% to 80%.

If you're already Google Analytics qualified, but you received a score less than 80%, don't worry. This change doesn't affect your current qualification. But be sure to review the online course when it's time to renew your qualification (18 months after you initially qualified). At that time, you'll be expected to score at least 80%.

For details or to start the course, visit There's a FAQ with details and a link to the Google Analytics IQ test. Best of luck to everyone!

By Alden DeSoto, Google Analytics Team

Friday, January 1, 2010

Google PR Updated

Google Toolbar PR has been updated in the New Year 2010 as of Last Year 2009. This seems as New Years tradition for Google.
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